About Unicorn Parents

Some parents are doing the impossible.

They’re building companies while raising kids, and refusing to fail at either.

At GiftedTalented.com, we call them Unicorn Parents: the rare breed attempting two of the hardest, most meaningful builds in life at once.

• The company

• And the kids

Unicorn Parents (UP) is the weekly essay for them.

Most business circles ignore family. Most parenting spaces don’t understand the demands of a company. Founders raising children live in the gap between those two worlds, and that gap is where UP is written: essays on ambition, family, and building things that outlast you, from someone doing both builds at once.

New essay every week. Free to read.

Posting Schedule

All subscribers receive a new essay every week.

Rhythms of Rest: Each year, I take four non-consecutive weeks off. During those breaks, I’ll step back from comments and chat. This practice is part of living the very life we talk about here—sustainable, intentional, and family-first.

Why “UP”?

Because parents like us need a place to rise above the noise. Social media is loud, shallow, and performative. Thoughtful conversations about building better lives—for our families and our work—are drowned out by politics, hot takes, and hustle culture.

UP is about going up

• UP is rising above the noise.

• UP is elevating both your family and your business.

• UP is lifting your kids’ brilliance, while you build work you actually enjoy.

It’s for parents who ask: Am I doing enough?
It’s for those who want to flourish, not just get by.
It’s for leaders determined to raise extraordinary kids while creating meaningful work.

This is the village I wish existed. So I built it. Together, we go UP.

Ready to join? Get started below.