Welcome to issue #012 of Unicorn Parents. Each week, I share practical insights and reflections to help you build a profitable business without missing the magic at home. If you’re serious about winning at work while raising great kids, you’ve come to the right place. This is a community built for ambitious parents who want both.
Scarcity is a losing mindset.
It’s what makes people cut corners, exploit others, and chase quick wins at any cost.
Founders fall into it all the time.
They squeeze, burn, and extract.
Until nothing’s left.
And the irony? Even after all the squeezing, burning, and extracting…
In the end, you realize it was never really yours to begin with.
Steve Jobs shared this profound truth in his Stanford speech:
“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life.”
We come into the world naked.
We leave naked.
Everything in between is borrowed.
Ownership is an illusion.
You don’t own it.
You’re just holding it for a little while.
Once you see this, the question shifts.
If nothing is truly ours, what matters isn’t what we take.
It’s what we leave behind.
That’s what abundance really is.
Not “I want more” but “I’m building something that outlives me.”
That’s the Family Business Mindset (FBM).
Unicorns fade. Dynasties endure.
The world remembers families, not valuations.
The Toyodas. The Rothschilds. Even Gucci.
Family businesses that outlasted centuries.
FBM is a clearer, kinder ambition.
Build something that lasts, without burning you out.
Shift from:
Growth at all costs → Endurance that compounds: cash, character, community.
As founders, we crave durability.
As parents, we want businesses that strengthen, not compete with, our families.
And investors? They want compounding machines with sane governance.
Everyone benefits when companies are built the FBM way.
Yet most are still hypnotized by hustle culture.
Move fast. Break things. Chase valuation.
That’s the dominant story.
And it burns people out.
It burns marriages out.
It burns companies out.
FBM is a different story.
It asks:
What do I want my children to inherit?
Hustle dies with you.
Family lives on.
We’re building companies our kids won’t resent.