Welcome to issue #010 of Unicorn Parents. Each week, I share practical insights and reflections to help you build a profitable business without missing the magic at home. If you're serious about winning at work while raising great kids, you’ve come to the right place. This is a community built for ambitious parents who want both.
Heard of HIIT—High-Intensity Interval Training?
HIIT isn’t just for fitness.
There’s something powerful about it.
Short bursts. Focused energy. Built-in recovery.
It works for your body.
But it also works for your brain.
The problem is we’ve been lied to.
We think long hours = better results.
That sitting at your desk for 12 hours somehow increases the odds of success.
That parenting your kids requires “always-on” energy.
But that’s wrong.
Marathons don’t necessarily make you faster.
And long grinds don’t necessarily make you better.
What actually works?
Intervals.
Work in sprints. Two hours, max. Pour everything into it. Then rest. Change scenery. Switch gears.
Do it again.
This is how elite athletes train, how Fortune 500 execs lead organizations of thousands, and how Unicorn Parents make the impossible happen.
They know their capacity, they respect recovery, and they understand intensity is what moves the needle—not sheer duration.
So what does HIIT look like for Unicorn Parents?
Spend 20 minutes of deep focus with your child—fully present, no phone, no distractions. That’s more powerful than three half-present hours scrolling and nodding.
Try a 90-minute sprint in your business—one key project, no meetings, no Slack pings. You’ll get more done than an entire day of context switching.
Intervals beat endurance.
Presence beats persistence.
Recovery beats running on fumes.
The secret?
Stop playing the long game in the wrong way.
Life isn’t a marathon. It’s a series of sprints with built-in rest.
HIIT your way through parenting.
HIIT your way through building.
HIIT your way through life.
You’ll not only last longer—you’ll actually enjoy the run.
The Unicorn Parent advantage isn’t endurance.
It’s intensity, presence, and recovery.
That’s how you win at both parenting and building.