Life doesn’t come with a manual.
It comes with parents.
And as parents who are entrepreneurs, we have the rare chance to show our kids what redemptive imagination looks like—not just teach it.
One day, your child should look back and think,
“My mom didn’t just sit back and let life happen.”
“My dad stood up and made the world a better place.”
That’s what redemptive imagination is.
It’s the courage to look at something broken—a system, a school, a company, a country—and say:
“What if we fixed that?”
My wife’s great-grandparents were part of the Korean independence movement during the Japanese occupation.
On one side, revolutionaries.
On the other, one of the first Christian preachers in Korea.
That legacy still shapes her.
Though she was born in the States, she carries their fire—conviction rooted in faith, and imagination grounded in redemption.
Entrepreneurship isn’t just about building wealth.
It’s about building legacy.
There’s a famous comparison between Jonathan Edwards and Max Jukes.
They lived in the same era, but left completely opposite legacies.
Edwards was a theologian—a man of vision, intellect, and moral conviction.
Jukes was a drifter—a man known for idleness, addiction, and neglect.
Generations later, their family trees told the story.
Jonathan Edwards’ descendants included:
1 U.S. Vice President
3 Senators
13 college presidents
60 doctors
100 lawyers
100 clergymen
285 college graduates
Max Jukes’ descendants included:
7 murderers
60 thieves
190 prostitutes
150 other convicts
Sociologists call it the five-generation rule:
How a parent raises their child affects not just them, but the next four generations.
Values compound faster than money.
Of course, modern historians remind us these studies weren’t perfect science.
They were moral portraits, not lab results.
But that’s what makes them powerful.
Whether or not every number holds up, the pattern does.
When vision and virtue are passed down intentionally, they echo through generations.
When they aren’t, the absence echoes louder.
As entrepreneurs, we pass down more than companies.
We pass down identity.
Our kids learn by watching what we redeem—what we choose to fix, and what we refuse to tolerate.
They’ll inherit our courage or our complacency.
Our resilience or our resignation.
Victory isn’t just a matter of effort.
It’s part of identity.
And as parents who build, lead, and take risks, we’re shaping our children’s sense of what’s possible.
Whether they’ll become superheroes…or supervillains.
Every founder dreams of changing the world.
But Unicorn Parents know better.
We’re not just building startups.
We’re raising the next generation of redemptive imagineers—
leaders who don’t just see what’s broken…
they imagine how to make it whole again.