Welcome to issue #006 of Unicorn Parents. Each week, I share practical insights and reflections to help you build a profitable business without missing the magic at home. If you're serious about winning at work while raising great kids, you’ve come to the right place. This is a community built for ambitious parents who want both.
A/B testing is to Silicon Valley what apple pie is to America.
Can’t really imagine one without the other.
Before deciding on their official hyperlink color, Google didn’t just pick a shade and run with it. They A/B tested 41 different blues! Famously dubbed the “Fifty Shades of Blue” test.
Fifty iterations of blue. Just to land on the one that made you click the most.
Why?
Because clicks mean ads. And ads mean billions.
Google reportedly runs over 10,000 tests per product per year.
Earlier this year, my wife and I had to decide where to send our kids for daycare.
We toured centers, compared philosophies, observed teachers. We were essentially A/B testing for our children’s education.
And then it hit me:
“How many A/B tests am I going to run for my kids for the rest of my life?”
Probably way too many to count.
But one thing’s for certain:
No matter how many tests I run, I’ll never find “perfect.”
Just like Silicon Valley, more data often leads to more anxiety. Because people—whether users or children—aren’t static. They react. They grow. They change.
The preschool that feels perfect today might not fit tomorrow.
The parenting tactic that worked last week may flop next week.
And that’s okay.
The takeaway?
A/B testing is healthy. It’s humility in action. A way to ask: “What actually works best?” instead of assuming.
But it has limits. If you test endlessly, you get stuck. At some point, you have to ship the product. Or in parenting terms, you have to let your child step out into the world, imperfect conditions and all.
Our kids don’t need flawless optimization. They need parents who try, learn, adapt, and then trust their children to mature and adjust in their own way.
So yes, keep testing. But also keep perspective.
Because neither your product nor your child will ever be “done.”
And maybe that’s the whole point.